Video plays an important role in the marketing and selling of property.
It attracts potential buyers to inspections through showcasing a more natural view of the property without the augmentation which can occur in property imagery via photoshop.
Video has a larger organic reach on social media and it can help to strengthen and build a personal brand in the digital world.
What is included in our property videos
At Hawke Anderson all of our videos meet company brand guidelines and produced within 48-72 hours of capture. They are traditionally underneath 60 seconds in length for social media optimisation and include the following;
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Aerial Footage (where applicable)
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Up to 5 motion based caption overlays
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Background Music license
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A close-out/ contact screen
All of our videos are exported in the highest quality format for digital use (1080p at 25fps).
Our Property Videos start from $800+gst for properties that require up to 2.5 hours on site. This is traditionally properties valued between 1.5-3 million dollars.
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The Video Process
Depending on the size of the property it is best to film from mid afternoon to allow us to capture the natural light of the property in the softer afternoon sun and early evening. The following is an example of a production running guide.
About the videographer.
Daniel Jokovich is the Founder & Head Content Creator at Hawke Anderson and has over 8 years experience as a videographer.
He has worked with several brands in the realestate industry at both a local and corporate level.
He has a strong understanding of marketing and has a detailed eye for capturing and showcasing the strengths of individual properties.
FAQS
How much does a property video cost?
Property video rates start at $800+gst which allows up to 2.5 hours on location filming.
We generally find this covers most properties between the 1.5-3 million dollar price point in a centrally located suburb.
These videos are traditionally underneath 60 seconds in length for social media optimisation and include the following;
- Aerial Footage (where applicable)
- Up to 5 motion based caption overlays
- Background Music license
- A close-out/ contact screen
All of our videos are exported in the highest quality format for digital use (1080p at 25fps).
How much notice do I need to give to make a booking?
Dependant on our project workload we generally need at 72 hours notification prior to bookings.
Does the agent need to be present on the date of filming?
It is not essential for the agent to be at the listing. Often executive assistants or associates are present at the beginning of the film session for the property walk-through. We are also happy to communicate directly with property owners when appropriate.
Do we shoot videos featuring the agent?
Yes we do. These projects often need to be quoted separately depending on project requirements (based on anticipated time per project).
Do we film properties valued at less than $1.5 million?
We can (usually dependant on the size of the property). Smaller properties are often the more challenging to film and create a video that will enhance the listing.
Do we offer packages for agencies?
Yes we offer incentive packages for agencies or groups that are looking to pay upfront for 10 or more property videos/ year.
What are the payment terms?
Payment Terms for property videos are generally 14 days from the completion of the video.
