All Posts By

Daniel.Jokovich@hawkeanderson.com

The Fit List Launches

By | Uncategorized | No Comments

Earlier this month The Fit List launched.

The Fit List is a platform designed to help consumers find health and fitness facilities in their local area.

As part of the Fit List, the team also launched their youtube channel TFLTV Fit Sessions featuring a series of episodes giving viewers a virtual experience of a selection of facilities in the Brisbane Area. In the episodes hosts visit the facilities and are put through the complete workout experience.

The following is an introduction to the series.

This is a sample of the second episode with host Jackson Haigh at F45 Newstead.

For more information on the Fit List visit their website or find them on social media (Facebook | Instagram)

What I learnt shooting my first video

By | Art, Fitness, Food | No Comments

After almost 4 years of being behind the camera I took the opportunity to cross to the other side to shoot the very first video for Hawke Anderson.

I wanted to create a piece that I could use to communicate the reason I have chosen to base my business primarily in the health and fitness industry.

Being on the other side of the camera allowed me to experience what it is like for my clients in the same situation and allowed me to gain a better insight into my own video making processes.

Here are a few things I learnt which may help you in planning your next video

  • Using a reflective voice over can be a powerful tool to help communicate your story. We built allot of the scenes around a draft voice over that I developed further in post production. Using a voice over (instead of presenting directly to the camera) meant that on the day of filming we had more time to focus on getting higher quality footage.
  • As much as possible create threads to your story that reflect your lifestyle. In this video we moved between day to day activities, exercise and myself in a working environment to create a story which reflects a basic day in my life. This allows people connect with me as a person not just as a brand.
  • Keep it short and direct. Aim for 60-90 seconds/ promotional video (dependant on the type & use of video) to keep viewers engaged. I kept this video to just under 60 seconds so that we can promote it via social media.

The footage was shot in Sydney with my good friend David Collins.

For more information on our video packages contact us.

The benefit of working with a food stylist

By | Food, web design | No Comments

Food Styling is art.

Working with a food stylist on a project will improve the quality of images and ensure every dish looks mouthwatering.

The food styling process starts in the planning stages of each project where ideas are discussed and mood boards are developed to match each clients ideas.

Stylists will then start sourcing props for the project including backdrops, plates, cutlery and other pieces needed for the shoot dependant on budgets.

To allow the shoot days to run most efficiently the food styling process can sometimes start days before the shoot where ingredients are sourced and food prepared or pre-cooked. Most food stylists will have access to premium produce suppliers which is extremely important to ensure your food looks fresh and delicious.

On the day the volume of shots depends on the outcome required for the shoot purpose. For example more time is generally allocated to key shots, for example book covers, key menu board images or display shots generally take longer to shoot then more generalised recipe blog images.

The following is a selection of images from selected shoots from 2016;

At Hawke Anderson we recommend Food Stylist Tracy Hirst.

For more than 20 years, Tracy Hirst has been a fixture on the Brisbane food scene, turning out innovative and delicious food to Queensland diners. She has worked as executive chef in some of the state’s finest restaurants & is a specialist in working in health based food environments.

For more information or to contact Tracy click here

Our First Published Book

By | Our Projects | No Comments

In 2016 our team produced our first published book “Mediterranean Eating” by Two Greek Girls Cooking.

Following our initial planning sessions the project began with two days of styled photoshoots with Food Stylist Tracy Hirst. In these sessions we produced a selection of images which would form the foundation of the coffee table recipe book.

Following these sessions we bought the project to life photographing & filming the Two Greek Girls with their families preparing a greek style feast to remember.

In our final production session we shot the remaining images for the project including our cover shot for the book before the design, printing & publishing process started.

The book is available to purchase directly from the Two Greek Girls website.

If you would like to find out more information about the process behind creating and releasing a book please contact our team.

Outdoor Lifestyle Imagery

By | Fitness | No Comments

For us lifestyle photography is about capturing the individual in a natural environment. This style of image is great for websites, ebooks, magazine features, look books, social media content & general marketing material.

If you are an Athlete, Model or Brand and would like to collaborate with our team please get in touch via email, phone or social media (contact now).

8 Websites that performed in 2016

By | Uncategorized, web design | No Comments

2016 presented some exciting opportunities for our team in the digital space. We helped launch several brands with mixed media packages as well as redeveloping several sites for existing businesses.

Here are 8 sites that performed well throughout the year.

EFT for Weight Management

Online Course with Weight Management Psychology

In 2015/2016 we filmed a series of videos with World Leading Researcher, Dr. Peta Stapleton & Australia's leading Weight Management Psychologist, Glenn Mackintosh. We presented the videos in the form of an online course which in 2016 became the centre of a scientific research trial on using the technique of tapping (EFT) for weight management. Several hundred people have begun the trial with the aim to show that the technique can be used to reduce food cravings which in return can help the individual achieve weight loss. Stay tuned for the results of the trial in 2017.

My Body Meals

Fresh Meal Company

From initial branding and concept development through to imagery & web design we worked with the team to launch My Body Meals in July 2016. A special feature on this site is the payment gateway that has been used to take a subscription based payment method. We are looking forward to seeing continued success for My Body Meals n 2017.

Joe Pitt Fitness

Online Personal Trainer

Joe Pitt is one of Australia's most recognised online fitness personalities. In 2016 we worked with Joe to redevelop his website to allow him to be able to develop his programming further from his website. A special feature of this site is the form component individuals must fill out prior to purchasing an online program. This allows Joe to program accurately following a purchase from the site.

Julia Woodford Fitness

Online Personal Trainer

Julia Woodford is an emerging fitness professional based in Brisbane, Australia. From branding to images, ebook design and web development we worked with Julia to help launch her brand in August this year. The design on this site is clean, simple and driven towards capturing an email address by offering a FREE EBOOK DOWNLOAD.

Base 3 Computers

IT Consulting/ Cloud Based Hosting

Base 3 are one of Australia's largest providers of cloud based hosting located in Perth, Australia. We have recently worked with the team to redevelop their site to modernise it and improve the responsiveness of the site across different devices.

Sunnybank Obesity Centre

Weight Loss Surgery Group

Sunnybank Obesity Centre is one of Australia's most established Weight Loss Surgery Clinics. This year we worked with the team in digital strategy, content creation and web redesign. One of the main goals of redeveloping the site was to be able to connect the visitor to the site by sharing patient stories in the form of video. We also helped implement a successful online support group for patients only that allows them to share their experiences and help each other achieve greater success.

SEQS

Medical/ Surgery Group

If you have visited a medical site in the past you will know that they can often be sterile and un-personal. When we redeveloped the South East Queensland Surgery site we wanted to create a site that was fresh and inviting, moving away from the traditional approach towards medical sites.

Evidence Based EFT

Online Resource/ Training Centre

This is more of a prediction for 2017... Evidence Based EFT is the latest project by Dr Peta Stapleton (World Leading Researcher) which allow individuals to access resources and training from the site. In December we launched the first part of the site with a unique black and white design.

In 2017 we will be launching a new web based package which will include online tuition and up-skilling as well as regular content creation sessions to help keep your business current and your social media feeds full.

For more information on our web design packages contact our team (contact now)

Top Images of 2016

By | Art, Fitness, Uncategorized | No Comments

2016 was a massive a year for Hawke Anderson. It presented some amazing projects and we had the opportunity to photograph some great female athletes & models in Australia & overseas. Here are some of our best images from our favourite shoots this year.

Lauren Simpson (pictured above) became an international fitness name in 2016. We shot with her in Sydney just before she won the WBFF Bikini Diva Pro Card on the Gold Coast. Its hard to look past this image as one of the strongest of the year.

The Australian Arnold Classic always give us plenty of opportunities to work with great athletes. This year we hired some different warehouse spaces throughout Melbourne and managed to capture some amazing images with Natalie Boulton (pictured below) in her first ever photo shoot.

Hattie Boydle has killed 2016. We had the opportunity to shoot with Hattie twice this year in Sydney both before & and after she became the World Pro Fitness Model Champion. Below is one of the shots from our first shoot, the second shoot almost never happened…

It was the start of Summer & Bondi was pumping (too busy to shoot) so we almost post-poned just before we were about to start. In a last minute decision we decided to head around the corner to Bronte and caught some perfect light.

Shannah Baker is another athlete who had an amazing year becoming the latest Australian IFBB Bikini Pro. We shot with Shannah on the Gold Coast in November and captured some our our favourite outdoor shots of the year.

Outdoor shoots through the middle of the days can be challenging (as the light can often be too harsh). With a different approach to lighting we braved it and produced some great images with the in-shape Michelle Jade at Palm Beach on the Gold Coast.

This image of Davina Rankin (below) at Coolangatta was our most reposted image on Instagram this year. With shoutout pages dedicated to the peaches loving the image; the internet personality reported her Instagram page grew by 4000+ followers within 24 hours of her sharing the shot. Cheeks get the peeps…

Collaborating with brands in the health and fitness industry is always exciting. In this shoot we worked with Iron Dynasty Liftwear to shoot content for the release of their new website at Phoenix Physique in Brisbane with Holly Baxter.

Rach White was another athlete who had a great 2016. We caught up to film and photograph Rach in Melbourne with the ATP Science Team just before she won her World Championship title in Toronoto. Her condition was incredible.

This year we photographed Yvette Latham (below) in Melbourne on the back of the Australian Arnold Classic. In the weeks leading up to the show we filmed with Yvette before shooting with her in a warehouse location in Fitzroy.

We first worked with TV Presenter, Allirha Cohrs a couple of years ago in a promo video clip. In this shoot in Byron Bay we tried some tried alternate lighting techniques to give them golden feels.

This year Function Well introduced The Restoration Zone into their facility. We had the opportunity to shoot some promotional content before the space opened with Dr. Laura Elliot. This is one of our favourite shots from the shoot.

This year has given us some amazing opportunities. In this shoot we took a tour through Brooklyn’s Graffiti District (The Bushwick Collective) with local artist Jasmine Nicole (below). The colours in this place were like nothing we have seen before. For the full image series click here.

This year we captured some great moments like this one with Stephanie Ling (below) in her first shoot in Sydney. We love the raw feel of the shot.

Its always good when people bring a heap of ideas to a shoot. On this day we were shooting images for Julia Woodford’s website & ebook (view site) which also had the opportunity to work on. This amazing street is in New Farm, Brisbane.

If you are an Athlete, Model or Brand and would like to collaborate with our team please get in touch via email, phone or social media (contact now).