After almost 4 years of being behind the camera I took the opportunity to cross to the other side to shoot the very first video for Hawke Anderson.
I wanted to create a piece that I could use to communicate the reason I have chosen to base my business primarily in the health and fitness industry.
Being on the other side of the camera allowed me to experience what it is like for my clients in the same situation and allowed me to gain a better insight into my own video making processes.
Here are a few things I learnt which may help you in planning your next video
- Using a reflective voice over can be a powerful tool to help communicate your story. We built allot of the scenes around a draft voice over that I developed further in post production. Using a voice over (instead of presenting directly to the camera) meant that on the day of filming we had more time to focus on getting higher quality footage.
- As much as possible create threads to your story that reflect your lifestyle. In this video we moved between day to day activities, exercise and myself in a working environment to create a story which reflects a basic day in my life. This allows people connect with me as a person not just as a brand.
- Keep it short and direct. Aim for 60-90 seconds/ promotional video (dependant on the type & use of video) to keep viewers engaged. I kept this video to just under 60 seconds so that we can promote it via social media.
The footage was shot in Sydney with my good friend David Collins.
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